In neoclassical economic theory, if the assumption of rational economic agents is replaced with an assumption that agents are "wet computers", then a mathematical result that can be called the "Invisible Fist" is produced.

In such a model, "tastes" are no longer exogenous; the agents are vulnerable to propoganda, and such propoganda (advertising) is produced by other agents in order to literally create demand for economic goods. This change of assumption produces a dystopic result in that the economic system no longer can be said to exist for the benefit of the people; now the people exist for the benefit of the system and are reduced to the status of a crop, a product of that system. Applied to actual economic systems, the idea is that whoever controls the institutions of propoganda controls both the economic system and the political system, and the general population is rendered both economically and politically powerless.