You can, with little effort, verify that the people behind IDEAFARM.COM are "for real".

IDEAFARM.COM proposes that you purchase a subscription at a relatively high initial cost, with low renewal cost, in order to become empowered. The promise is that you will be empowered in the future if you get involved now and participate in developing an organization for the purpose of empowering wo another. The claimed purpose of the high initial cost is to filter out people who are malicious or who are not serious and "for real", and to give people an incentive to behave properly (since bad behavior will result in no-tolerance termination). To assess this kind of proposition, you need to decide whether you think that the people behind IDEAFARM.COM are "for real" and are likely to deliver on their promise.