The metaphor of a village in a jungle can be used to concisely state both the problem that IDEAFARM.COM will solve and the solution that IDEAFARM.COM will use.

Our ancestors began as lone wolf nocturnal predators, and that is therefore part of our genetic nature. But for a million years, humans formed cooperative village "coalitions", which was the winning strategy until the very recent emergence of empires 5000 years ago. (["Ancient Mesopotamia: The First Cities in History"]) The genetic innovation that made the cooperative village strategy possible was the capacity for selfless, unconditional love. The ancestral village thus had the character of, "One for all; all for one". So being a villager, having the capacity for unselfishness, is also a part of our genetic nature. Today, we live in the period of empires, in which men impose order on a scale much larger than a village. In today's "urban jungle", the character is not, "One for all; all for one". It is, "I got mine so fuck you". It is truly a jungle, and everyone is a predator. In these terms, I intend to use technology to create a village in the jungle. This village will be global, and every human being on the planet will be invited to become a villager.